What are the Indian handicraft distribution channels ?
Indian handicraft industry is one of the important aspects of Indian Market. This is due to more than 67000 exporters and promotion houses are involved in promoting the Indian Handicraft arts and crafts in both the domestic and international level. There is a huge chain of entities who work to promote the handicraft industry. In this blog post we will try to understand that how to understand these entities and their working.
There are the following trending distribution channels of Indian Handicraft market -
Wholesalers -
This chain delivers all kind of handicraft stuff to the retailers for direct sales. They are very particular in maintaining all kind of consistency in their kind of dealing products. With this the wholesalers have the facility of storage and distribution of material. The wholesalers also deal with the retailers and final customers too. Generally the quality of the product is extreme but the range is very narrow.
Importers/ Distributors -
Mostly handicraft companies use the importers/ distributors for the use of selling their own product to the end customer. They also take the benefit of their sales force and existing distribution power. The distribution markups can be varying in nature as per according to the distributor. The product quality and the type also affect it.
Commision agents -
The working of the commision agents are totally dependent on the regional basis. They work on a 15% commision basis. They have direct access to the market and also they have the connection with retailers, communities and direct departmental stores. An Indian firm has to be ensure wit these commision agents that their quality standards match with the total market size. The appropriate commision agent has the ability to open new market gates for the company.
Departmental Stores -
Indian handicraft companies make the direct contact with the departmental stores and make new contacts. These stores have the direct contact with the buyer and have dealt with the proper definite range of products. Quite often the departmental stores have the direct contact with the few agents and when they need to import the handicraft stuff they place them bulk order.
Mail orders -
The handicraft sector has officially gaining the popularity through the mail system. The mail delivery system is gaining popularity to cater the special needs of the customer. These orders are of small to larger quantities.
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